AAA
For All of Us
Never stop driving somewhere.
Creative / Social / Tv & Video / Photography / Art Direction / Copywriting
AAA members come from all different walks of life, and they all have different reasons for choosing AAA. So we told the stories of some of our more interesting members, while we rode along with them in the passenger seat to remind people that there is no certain type of person that is a AAA member. AAA is For All of Us.
How It Came To Life
Our interviews with AAA members were captured during the ride-along to create an intimate feeling for the viewer. We embraced road noise, cramped passenger seats, and bumpy Virginia terrains all to create the most authentic experience possible.
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